Benlar Meal
Kit
Status:
Pre-Launch
Background:
Benlar Meal Kit is an innovative brand which provides shoppers with prepared foods, and subscribers with weekly ingredients and recipes for the preparation of 25-minute (and under) meals.
Challenge:
Benlar Meal Kit is a part of The Clarence Benjamin Group's family of brands and needed to be set apart from it's fresh produce and desserts, counterparts in the marketplace. View The Clarence Benjamin Group's Brand Here.
Resolution:
Made By Molli modified the existing Benlar Brand colors and built out brand identity and packaging that is still similar to its counterparts, but unique in its own way setting it apart form its brand family members. Learn more about Benlar Meal Kit's twin, Benlar Foods by clicking here.
Final Deliverables:
Updated Logo, Colour Palette, Brand Guidelines, Product Labels, Packaging and Branded Pitch Decks
Logo Form: Icon
Logo Form: Original
Logo Form: Stacked
MOOD BOARD
PREPARED FOODS PACKAGING
HUMMUS PACKAGING
SAUCE PACKAGING
SOCIAL MEDIA CONTENT SUPPORT
"Before working with Molli, I'd really hit a wall with my brand identity, and I wasn't sure how I'd find someone who could execute my vision exactly the way I needed. but then I met her! And she was able to listen to my needs and bring my product designs to life visually. Molli is the best creative I have ever worked with."
Craslyn Benjamin,
CEO, The Clarence Benjamin Group
